Description
e.l.f. Power Grip Primer is a hydrating gel-based face primer designed to smooth the skin while creating a strong makeup-gripping base for long-lasting wear. Its unique sticky gel texture helps lock foundation and concealer in place for improved makeup longevity while delivering a naturally fresh dewy finish. Infused with skin-loving ingredients including niacinamide, sodium hyaluronate, rosemary leaf water, peppermint leaf water, and sodium ascorbyl phosphate, the formula helps hydrate and prep the skin for smoother makeup application. The translucent non-comedogenic formula works across all skin tones and is suitable for oily, dry, and combination skin types. Vegan, cruelty-free, and free from common harsh additives, this primer is an essential step for reliable everyday makeup preparation.